REMI VAN ANDEL

Digital Marketing Specialist and Supply Chain Management Student

Remi van Andel, October 30 2018

How Shypple Is Fundamentally Changing The Supply Chain Industry

Gerelateerde afbeelding

Issue
Today’s sea freight supply chain is a very complex, non-transparent and diffuse transportation process. Companies that want to ship something or possibly even a full container to another place somewhere around the globe have to go through a long process of contacting expeditors to get offers for their shipment. Because this process is so long, it is very costly for the expeditors, and they need a big margin of approximately 20%. Until recently this has always been the case, however, the industry is changing. There is a Dutch start-up called Shypple that is trying to change the sea freight world and therefore the entire supply chain process of all internationally operating companies.

What does Shypple do?
In this article by techeu it is explained that Shypple provides their clients with a digital platform that is easy to use and is comparable with the Booking.com ease. On this platform, clients can choose from suggested cost-efficient routes and after they have placed an order they can easily track their shipments from door to door on the same single interface. Additionally, Shypple solves a very common problem in supply chain management. A lot of people are involved in one single shipment because it has to go through multiple companies. Shypple invented a communication tool that brings together all the people involved in the process from purchasing to logistics and warehousing for efficient collaboration between companies.

Afbeeldingsresultaat voor shypple logo png


Shypple’s Growth
The Dutch start-up has gained a lot of attention in the past few years and this attention has now turned into concrete investments by multiple individuals and companies. The platform got investments from Treatwell- and Just-Eat.com founder Laurens Groenedijk, as well as an investment from an individual listed in the Quote 500. Additionally, computable published that Shypple got a 1.7 million euro investment from a regional investment company named BOM (Brabantse Ontwikkelingmaatschappij), as well as smaller investments from August Ventures and Fonq founder Patrick Kerssemakers.

When grabbing a solid position in the sea freight market, Shypple plans to use capital injections to not only improve its product but also enter the air freight market to do the exact same radical change.

Changes to the industry
As a result of the easy dashboard, clients can skip the long and expensive process of having to go through all kinds of expeditors and comparing their prices. Instead, they can use Shypple to see the most cost-efficient route and place the order right away. This way, a company’s supply chain can be made much more efficient since orders can be sent off and received way faster. By entering a market that has always been owned by a classic group of expeditors that have not been innovating a lot, Shypple fundamentally breaks the industry in two. There’s a group that is shifting from offline to digital, and a group that is not but is going to have to shift. Therefore, Shypple has taken the first-movers advantage and is trying to take the leading market position in making the sea freight supply chain more transparent as well as cost-efficient.  


If you want to stay up-to-date on Shypple and the changing supply chain climate in the sea freight industry, make sure you check my blog frequently!

Written by

Remi van Andel

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