REMI VAN ANDEL
REMI VAN ANDEL
Digital Marketing Specialist and Supply Chain Management Student

Issue
Today’s sea
freight supply chain is a very complex, non-transparent and diffuse
transportation process. Companies that want to ship something or possibly even
a full container to another place somewhere around the globe have to go through
a long process of contacting expeditors to get offers for their shipment. Because
this process is so long, it is very costly for the expeditors, and they need a
big margin of approximately 20%. Until recently this has always been the case,
however, the industry is changing. There is a Dutch start-up called Shypple
that is trying to change the sea freight world and therefore the entire supply
chain process of all internationally operating companies.
What does
Shypple do?
In this article by techeu it is explained that Shypple provides their clients with a
digital platform that is easy to use and is comparable with the Booking.com
ease. On this platform, clients can choose from suggested cost-efficient routes
and after they have placed an order they can easily track their shipments from door
to door on the same single interface. Additionally, Shypple solves a very
common problem in supply chain management. A lot of people are involved in one
single shipment because it has to go through multiple companies. Shypple
invented a communication tool that brings together all the people involved in the
process from purchasing to logistics and warehousing for efficient
collaboration between companies.

Shypple’s
Growth
The Dutch
start-up has gained a lot of attention in the past few years and this attention
has now turned into concrete investments by multiple individuals and companies.
The platform got investments from Treatwell- and Just-Eat.com founder Laurens
Groenedijk, as well as an investment from an individual listed in the Quote
500. Additionally, computable published that Shypple got a 1.7 million euro
investment from a regional investment company named BOM (Brabantse
Ontwikkelingmaatschappij), as well as smaller investments from August Ventures
and Fonq founder Patrick Kerssemakers.
When
grabbing a solid position in the sea freight market, Shypple plans to use capital
injections to not only improve its product but also enter the air freight
market to do the exact same radical change.
Changes to
the industry
As a result
of the easy dashboard, clients can skip the long and expensive process of
having to go through all kinds of expeditors and comparing their prices. Instead,
they can use Shypple to see the most cost-efficient route and place the order
right away. This way, a company’s supply chain can be made much more efficient
since orders can be sent off and received way faster. By entering a market that
has always been owned by a classic group of expeditors that have not been
innovating a lot, Shypple fundamentally breaks the industry in two. There’s a
group that is shifting from offline to digital, and a group that is not but is
going to have to shift. Therefore, Shypple has taken the first-movers advantage
and is trying to take the leading market position in making the sea freight supply
chain more transparent as well as cost-efficient.
If you want to stay up-to-date on Shypple and the changing supply chain climate in the sea freight industry, make sure you check my blog frequently!